What do they think?

What have they done before?

Why are they showing up to see what you’ve made?

What don’t they know?

What should they know?

How do you want them to feel?

Do you want to give them the answer? Or should they work it out for themselves?

What happens when they need help?

What do you want them to tell others about your product or service?

When you’re making something, it pays to think about who you’re making it for. No one will know your work as well as you. That’s why it’s important for you to take a step back.

Take a step back and put on another pair of shoes, the shoes the person you’re making it for wears.

Their shoes may not have the worn marks yours do, they might not have racked up as many miles.

It’s your job to figure it out.

To put on their shoes and create a path worth walking down.